Reputation And Authority Are Not The Same Thing

Reputation And Authority Are Not The Same Thing

Many highly accomplished professionals believe they already possess authority because they have a strong reputation. Often, they do not. They possess something different. Commercially, the distinction matters far more than most people realise. Reputation and authority...
Your Market Position Is Being Decided Without You

Your Market Position Is Being Decided Without You

Many professionals believe positioning is something they will address later. After the website refresh, after the next stage of growth, affter they become more visible, after they feel clearer, the list goes on. But the reality is far more confronting than that. Your...