Your Business Is Teaching People How To Treat You

Your Business Is Teaching People How To Treat You

Most entrepreneurs believe the market responds to what they say about their business. Often, it responds more powerfully to what their behaviour teaches people to expect. This happens quietly over time. Every interaction reinforces perception. Every decision...
Reputation And Authority Are Not The Same Thing

Reputation And Authority Are Not The Same Thing

Many highly accomplished professionals believe they already possess authority because they have a strong reputation. Often, they do not. They possess something different. Commercially, the distinction matters far more than most people realise. Reputation and authority...