The People Who Shape Context Shape Perception

The People Who Shape Context Shape Perception

Human beings do not interpret information objectively. They interpret information through the frame surrounding it. In the room : The same idea can be dismissed in one environment and considered visionary in another. The same person can be underestimated in one room...
Your Business Is Teaching People How To Treat You

Your Business Is Teaching People How To Treat You

Most entrepreneurs believe the market responds to what they say about their business. Often, it responds more powerfully to what their behaviour teaches people to expect. This happens quietly over time. Every interaction reinforces perception. Every decision...